Baddies in Tech is an organization created to empower women of color to excel in their career in tech.
WHY THIS MATTERS
Breaking into tech is no joke. Baddies in Tech (BiT) was created to provide career support and help women in tech break barriers, but members reported feeling lost, disengaged, and unsure how to access the resources available to them.
👩🏾💻 So, how might we help members feel more confident and supported in their career journey in tech?
MY CONTRIBUTIONS
I collaborated with a team of five UX designers to build a membership platform from 0 to 1.
What I Designed:
The Resources Page – A space for career-advancing tools and opportunities.
The Sign-Up Page – A refreshed onboarding experience for members.
The platform is currently being refined by other teams, so the wireframes in my case study may not reflect its current design.
WHERE WE STARTED
We saw a huge opportunity to streamline career support into a structured, supportive membership experience.
We surveyed 20+ professionals in career communities to understand their biggest struggles.
Key Findings:
✔️ Early-career professionals feel overwhelmed by too many resources.
✔️ Mid-level professionals struggle to find relatable mentors.
✔️ Senior leaders want to give back but don’t know where to start.
WHAT WE DISCOVERED - FINDING CLARITY IN CHAOS
“Career-pivoters” want actionable advice to maintain momentum
With a tight deadline ahead of an August tech conference launch, we had to move fast while ensuring the platform delivered real value
Key Features Prioritized:
✔️ Resource database: Easy-to-access scholarships, jobs, and mentorships.
✔️ Community guidelines: A strong foundation for engagement.
✔️ Membership sign-up flow: Easy onboarding experience.
EXPLORATIONS
We focused on early-career users and mapped out the the site's information architecture to prepare for our August tech conference launch.
To ensure a smooth experience, I researched existing platforms like WATBD and job boards for best practices and usability inspiration.
We leveraged a Design System the other UX team built to quickly prototype and refine layouts. This helped us stay agile, test ideas faster, and maintain consistency.
⭐️ Biggest pivot:
I initially co-designed the sign-up page and membership tiers (MVP 2), but after some analysis, the client and my team and I realized the Resources Dashboard was the highest-impact area for users. So, I shifted my focus there to ensure members could find the tools they needed with ease.
We had a tight deadline because our client wanted to launch a preview of the portal before a tech conference in August. To meet this, my team and I prioritized the early career group, Baddie 1. We used the client’s list of must-have features to brainstorm an initial sitemap.
FINAL DESIGNS
Guide Baddies in Tech members to make informed decisions.
Familiar layout:
The design mirrors existing platforms and job/community boards, which gives the Baddie a familiar experience.
Simple navigation:
Features include scannable navigation, clear labels, and industry-specific filters to help Baddies quickly locate relevant resources.
Bookmark feature:
Baddies can save resources to revisit later if they don’t have time to fully engage immediately.
REFLECTIONS
Embrace ambiguity.
I learned that navigating ambiguity is inevitable when working in agile. It’s productive to be prepared to pivot and iterate or use time to up skill while waiting to hear back from clients/stakeholder.
Let data guide decisions.
User insights shaped every design choice we made. It was nice to tie back our data to ensure it aligned with user and business needs.
Design Systems = Speed.
Having a system in place made it super easy to explore different design solutions and refine.
Thanks for making it this far!